Privacy Policy

Bachgold AG ("we," "us," or "Hearo") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, and share information when you visit our website or purchase Hearo hearing aids.

1. Information We Collect

Personal Information

When you make a purchase or create an account, we collect:

• Name, email address, phone number
• Billing and shipping address
• Payment information (processed securely by our payment provider)
• Order history and preferences

Automatically Collected Information

When you visit our website, we automatically collect:

• IP address, browser type, device information
• Pages visited, time spent, referring site
• Cookies and similar tracking technologies

2. How We Use Your Information

We use your personal information to:

• Process and fulfill your orders
• Communicate with you about your order (shipping updates, customer support)
• Send marketing communications (with your consent, where required)
• Improve our website and services
• Comply with legal obligations

3. How We Share Your Information

We share your information with:

• Shopify: Our e-commerce platform provider (hosted infrastructure)
• Payment Processors: Secure payment processing (e.g., Stripe, PayPal)
• Amazon MCF: Order fulfillment and shipping
• Marketing Partners: Meta (Facebook/Instagram), Google Ads (with your consent for targeted advertising)
• Legal Authorities: When required by law or to protect our rights

We do not sell your personal information to third parties. However, certain data sharing for advertising purposes may constitute a "sale" or "share" under US state privacy laws.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and deliver personalized advertising. You can manage your cookie preferences through our cookie banner or your browser settings.

5. Your Privacy Rights

For US Residents (CCPA/CPRA, Virginia, Colorado, etc.)

You have the right to:

• Access your personal information
• Delete your personal information
• Correct inaccurate personal information
• Opt-out of the "sale" or "sharing" of your personal information for targeted advertising

To exercise these rights, email us at support@hearo-hearing.com or call (681) 236-1261.

For EU/EEA/UK Residents (GDPR)

Under the GDPR, you have the right to:

• Access, rectify, or erase your personal data
• Restrict or object to processing
• Data portability
• Lodge a complaint with your local data protection authority

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Order data is typically retained for 7 years for accounting and tax purposes.

7. Data Security

We use industry-standard security measures to protect your personal information. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

8. Children's Privacy

Hearo hearing aids are intended for adults 18 years and older. We do not knowingly collect information from children under 18. If we learn we have collected information from a child under 18, we will delete it immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries outside your country of residence, including the United States and Switzerland. We ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.

10. Contact Us

For privacy-related questions or to exercise your rights, contact us at:

Bachgold AG
Freyastrasse 11, 8004 Zürich, Switzerland
Email: support@hearo-hearing.com
Phone: (681) 236-1261